The audit
The check shows if AI can read you. The audit shows if it recommends you.
The free check reads your site the way a machine does. The audit answers the question that actually wins deals: when your buyers ask AI for a recommendation, does it name you — or someone else?
What it is
A machine being able to read your site is necessary. It is nowhere near sufficient. Plenty of businesses score well on the free check and are still never put forward when it counts — because being recommended depends on far more than clean HTML. The audit measures that gap directly. We take the real questions your buyers type into ChatGPT, Claude and the rest, run them, and report back exactly what those buyers are seeing about you, your category, and your competitors.
What we test against
The engines your buyers actually use.
Not a lab list — the answer engines real people open when they're deciding who to buy from. We test the ones that matter for your market, and tell you where each one stands.
How we grade it
Eight things that decide whether a buyer ever reaches you.
Each of your buyer prompts is graded on the same framework, so you can see precisely where you stand — and where the work is.
Mentioned
Does your name come up at all?
Recommended
Are you put forward, or merely listed?
Understood
Does AI describe what you do correctly?
Cited
Does it point back to your own words?
Out-positioned
Which rivals beat you, and why?
On the right sources
Are you where the answers are built from?
Backed by proof
Is there evidence AI can trust?
Clear to a machine
Can it tell who you're for?
What you get
A report you can act on, not a score you can't.
It comes back as a plain-English document — the answers your buyers are seeing, where you're winning and losing, and what to fix first. Everything in it traces back to something concrete: a real engine's actual answer, or a specific thing on your site.
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Your visibility, prompt by prompt
A grade for each of your real buyer questions — named, recommended, or absent — across every engine we test.
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Where you already appear
The exact prompts and engines that put you forward today, so you know what's working.
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Where competitors appear instead
The questions a rival wins — named, with why they're the one being chosen.
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How AI describes you
Every place a model gets your business wrong, vague, or out of date, quoted back to you in its own words.
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The competitor picture
Who keeps surfacing in your category, and the sources and signals putting them there ahead of you.
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Technical blockers
Crawler access, structured data, page structure, entity clarity, sitemap — what's stopping AI reading you cleanly.
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Source and citation gaps
The comparison sites, directories and pages answers are built from where you're currently missing.
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A prioritised 30-day fix plan
Everything above, ordered by what moves recommendation most — so you know exactly what to do first, not just what's wrong.
How it works
Three steps, in order.
The free check Free
The instant scan of whether AI can reach and read your site. No signup, about 30 seconds. Run it here.
The audit
The paid piece — this page. We run your real buyer prompts by hand, grade every one, and send back the report above, typically within 5–7 working days. We agree the scope with you first.
The fixes
The work that closes the gap — structure, proof, presence, the signals that earn a recommendation — then we re-measure to show the movement. Project or ongoing, priced to what's involved.
Straight about the limits
What we won't pretend.
Readable isn't recommended
A clean readability score is a good start and nothing more. The audit exists precisely because the two are different problems, and we'll never sell you one as the other.
No one can guarantee a recommendation
We can't promise a model will name you, and anyone who does is bluffing. What we can do is improve the inputs and the odds — and show you, in black and white, how the answers move after the work.
We flag false readings rather than hide them
Some sites sit behind bot protection that can make them look blocked when they aren't. We check for that and tell you when it's a factor, instead of reporting a false negative and moving on.
Find out what AI says about you.
Start with the free check — then we'll run the full audit on your real buyer questions and send back the picture, and the plan.