Insights

What gets a business found, read and recommended by AI.

Analysis on AI search visibility and GEO, written for founders and SMBs who don't have time for hype. No invented stats, no manufactured case studies — if we haven't checked it, we don't publish it.

30 June 2026 · 6 min read

Google told you to ignore most GEO advice. It didn't tell you about ChatGPT, Claude or Perplexity.

Google just published its own guidance on AI search visibility, mythbusting half of what gets sold as GEO. It's accurate — and it only covers one of the five engines that matter.

Want the practical version? See the full GEO checklist.